Thursday, 12 July @11:30-13:00: THE DIGITAL WORLD: NEW BUSINESS MODELS AND NEW MARKETS
Rights Stuff MD Wendy Bernfeld presents a talk at MBS's Marketing and Distribution program for film industry professionals. Wendy's lecture provides an overview of new developments (production, distribution) and funding opportunities in film, set within a new media/digital/VOD context of blurring devices, windows, and business models. In addition, she highlights recent trends in creative audience building and its business impact on distribution, and addresses the role of various middlemen (distributors, sales agents, aggregators) and DIY approaches, including hybrid distribution, balancing traditional with new media to maximize revenues pragmatically.
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