Brave Thinkers Of Indie Film, 2010 Edition
1. Wendy Bernfeld – The transformation from an entertainment economy designed around scarcity & control, to one built for surplus & access requires new business models and new sales models. Filmmakers struggle with this more than anyone as most of the sales agents still push for the deals that deliver them the highest return for the least amount of effort.
This is not so for Wendy, whom through her company Rights Stuff has started the task of moving towards the short term non-exclusive license world this new world requires. Furthermore, Wendy has shared her knowledge both on my blog and at speaking engagements the world over. Her openness and forward thinking is an example for all of us.
For the full posting, please visit the Hope for Film blog by clicking here.