Rights Stuff MD Wendy Bernfeld presents a day-long workshop on digital sector/international opportunities at Studio, TIFF's new year-round industry program of seminar and panels for international film professionals. Aiming to address the pitfalls and possibilities when balancing traditional with new (digital) media, in order to maximize both audience reach and revenues, Wendy presents a pragmatic overview of international digital sector/VOD developments and platforms (beyond the ''big 5''), as well as indicating alternative funding opportunities/approaches for filmmakers (via digital platforms, brands etc).
Set in the context of blurring devices, windows, and business models, including cross-platform/transmedia as well as traditional, Wendy's presentation further highlights new roles of producers - including recent angles on social media/audience building to assist with business impact on distribution/financials, the influx and sometimes inconsistent roles of various middlemen (distributors, sales agents, aggregators,) and DIY approaches, including hybrid distribution.
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