Tues, 19th 13:30-14:30: Catching the Digital/VOD Wave – While Watching for Wipe-outs
Wed, 20th 11:30-12:15: Screen Splinters - Shakeups in Large and Small Screen Distribution
Thurs, 21st: 9:30-11/11:30-13:00: Digging into Digital - VOD and Reaching Your Audience Survival Guide 2013
Wendy Bernfeld founder & MD of Rights Stuff fully immerses in this year's SPAA conference SCREEN FOREVER as a speaker, panelist and intensive workshop leader.
For her lecture, Wendy presents a very current overview of international digital sector/VOD developments and opportunities, outlining the multiple VOD/digital platforms beyond just the big names, as well as new potential for revenue and audience reach both internationally and against the local realities, including ''hybrid'' distribution and creative "windowing".
Wendy also appears on a panel of industry distribution executives including Madman, Universal, Porchlight, Goalpost to further explore the changing distribution sector (traditional and digital) internationally and locally,including windowing evolution.
Finally, on the last day, she and Thomas Mai lead an intensive interactive workshop in which they each present on topics of digital production/distribution and related pragmatic strategies for developing and extending audience reach, (such as crowdfunding, social media engagement and four-walling,) within the Australian context and internationally. In addition, they go through some sample cases and invite input regarding the audience's own projects.