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MIPTV 2011, Cannes, France 4 April 2011

Digital Distribution: Monetising Content on New Platforms
4 May, 15:15-16:15

Wendy Bernfeld, Rights Stuff MD, moderates a panel of industry experts including from SeeSaw, Channel4, Viacom/MTV and MindCandy, focused on the business of digital distribution including: (i) the role of evolving technology in helping entertainment content providers and platforms make the most of the  transformation ?(ii)marketing of the technologies supporting entertainment content, to enhance or drive viewership and the impact on dealmaking  across  multiple platforms? (iii) What models are working in this multiplatform world  including specifics regarding  publishing, games, television/film content sectors (iv) What challenges are being faced by content providers and platforms to drive new revenue streams for their content and service offerings?

For more information on the conference, click here.