Rights Stuff MD Wendy Bernfeld presents a talk on the latest international developments in creative ‘’windowing'' and VOD around cinema exhibition, from distribution, marketing and industry perspectives, This includes practices of ‘’reverse" windowing (online premieres - including UltraVOD/Premium Home Cinema ), ‘’day and date’’, and accelerated post theatrical windows). Examples range from indies/art house/docs to mainstream, in English and foreign language regions, including Netflix, iTunes and Amazon, but also beyond, to other international SVOD/VOD services who are licensing/funding feature films alongside or instead of theatrical. Pragmatic upsides and angles for exhibitors on the one hand, and the IP rights holders (producers, distributors, sales agents, festivals) on the other, are tabled.
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